Shaping Systems and Crafting Experiences for Today and Tomorrow
I build digital systems and experiences that balance structure and usability — designed to scale, adapt, and grow. I think in terms of systems first: how information moves, how teams collaborate, how users navigate complexity. Then I design the experiences that make those systems meaningful, intuitive, and real.
I've shaped systems hands-on as a senior designer, and led initiatives that require a director’s mindset — seeing not just the product, but the platform, the team, and the future it needs to support. I believe the best digital experiences aren't just designed — they're architected to evolve.
How I Design
Good systems don’t just happen — they’re intentionally shaped from the ground up. I start with structure: mapping information flows, clarifying priorities, and building scalable foundations before moving into aesthetics. My goal is to make the complex feel intuitive and give both users and teams confidence as they grow.
Start with Structure
Every strong system and every good experience begins with clarity. I focus first on information architecture, flow mapping, and platform scalability — designing structures that reduce friction, surface information where it's needed, and keep complexity manageable.
Design for People and Teams
Great systems don’t just serve end users — they support the teams behind them as well. I design with real-world maintenance, collaboration, and role-based workflows in mind, creating experiences that empower users to act with clarity and empower teams to manage with confidence.
Build for Longevity
Design isn’t a one-time event — it's the foundation for growth. I design systems, content models, and UI patterns that can evolve and scale with new needs, new technologies, and larger audiences. Whether it’s a small business platform or an enterprise-scale tool, my focus is on creating solutions that last.
How I Work
The right tools don't just support my workflow — they shape how I think about systems, collaboration, and scale. I choose tools that help me move quickly from idea to execution, stay close to the user experience, and build solutions that manage complexity and longevity. The specific platform matters less than the principles behind it: clarity, adaptability, and efficiency.
Webflow
I use Webflow to close the gap between design and execution. It lets me build scalable, content-driven systems that aren’t just functional at launch, but easy for teams to maintain and grow over time.
Asana
To me, Asana isn’t just a task manager — it’s a way to model processes and make complex work visible. I use it to clarify responsibilities, surface dependencies, and help teams collaborate with less friction.
Figma
Figma gives me space to explore and test ideas quickly. Whether I’m roughing out flows, building components, or exploring visual directions, it helps me move fast and refine thinking before committing to a build.
AI Tools
I integrate AI tools selectively, where they add clarity or efficiency. That might mean generating exploratory frameworks, accelerating research, or helping teams see new possibilities. For me, the value is in using AI to support decision-making — not just to follow trends.
How I Think
I’m drawn to strategy, rhythm, and the hidden systems that shape how things work — and how we experience them. Even when I’m not designing, I’m learning, observing, and looking for the patterns underneath it all.
Strategic Play
Growing up in a tabletop gaming family taught me early how systems behave — and how small choices ripple into big outcomes. Whether it's optimizing a game engine or mapping out complex processes, I love studying systems deeply before improving them.
Pacing & Progress
Cycling is how I stay sharp — competing with myself, building momentum over time. I bring that same discipline to my work: sustainable systems, thoughtful pacing, and incremental progress that compounds into real results.
Pattern & Rhythm
Drumming has taught me how to stay focused and flexible at the same time. I think in patterns — whether I’m designing a component library or tapping out beats on my steering wheel.
Curiosity, Empathy, and Wonder
I’m fascinated by the hidden systems that shape the world — light, gravity, motion, space. And through my kids, I’m reminded daily how much we take for granted. Their questions — and mine — fuel my work as a designer: always learning, always looking deeper, always asking why.