Shaping Systems and Crafting Experiences for Today and Tomorrow
I build digital systems and experiences that balance structure and usability — designed to scale, adapt, and grow. I think in terms of systems first: how information moves, how teams collaborate, how users navigate complexity. Then I design the experiences that make those systems meaningful, intuitive, and real.
I've shaped systems hands-on as a senior designer, and led initiatives that require a director’s mindset — seeing not just the product, but the platform, the team, and the future it needs to support. I believe the best digital experiences aren't just designed — they're architected to evolve.
How I Design
Good systems don’t just happen — they’re intentionally shaped from the ground up. I believe in starting with structure: mapping information flows, clarifying priorities, and building scalable foundations before moving into aesthetics.
Start with Structure
Every strong system and every good experience begins with clarity. I focus first on information architecture, flow mapping, and platform scalability — setting up structures that support growth, flexibility, and user understanding.
Design for the Team, Too
Great systems don't just serve users — they serve the teams behind them too. I design with real-world maintenance, collaboration, and scalability in mind, creating experiences that empower users and internal teams alike.
Build What Lasts
Design isn’t a one-time event — it's the foundation for growth. I approach every project with longevity in mind, setting up systems, content models, and patterns that stay strong as needs change and organizations scale.
How I Work
The right tools don't just support my workflow — they shape how I build systems that last. I choose tools that let me work fast, stay close to the user experience, and scale solutions without overcomplicating the process.
Webflow
I use Webflow to close the gap between design and execution — building CMS-driven systems that are scalable, maintainable, and intuitive for both users and teams.
Asana
Asana isn't just a task manager — it's how I design and manage processes at scale. From ticket flows to cross-team collaboration templates, I use it to bring structure to complex initiatives.
Figma
I use Figma to explore visual ideas quickly — designing UI elements, roughing out layouts, and iterating faster than building directly in Webflow. It's also my preferred environment for vector creation and editing, blending design exploration with production-ready thinking.
AI Tools
I selectively integrate AI-driven tools to streamline workflows, generate exploratory frameworks, and free up time for deeper strategic design work — always with intention, never just for trendiness.
How I Think
I’m drawn to strategy, rhythm, and the hidden systems that shape how things work — and how we experience them. Even when I’m not designing, I’m learning, observing, and looking for the patterns underneath it all.
Strategic Play
Growing up in a tabletop gaming family taught me early how systems behave — and how small choices ripple into big outcomes. Whether it's optimizing a game engine or mapping out complex processes, I love studying systems deeply before improving them.
Pacing & Progress
Cycling is how I stay sharp — competing with myself, building momentum over time. I bring that same discipline to my work: sustainable systems, thoughtful pacing, and incremental progress that compounds into real results.
Pattern & Rhythm
Drumming has taught me how to stay focused and flexible at the same time. I think in patterns — whether I’m designing a component library or tapping out beats on my steering wheel.
Curiosity, Empathy, and Wonder
I’m fascinated by the hidden systems that shape the world — light, gravity, motion, space. And through my kids, I’m reminded daily how much we take for granted. Their questions — and mine — fuel my work as a designer: always learning, always looking deeper, always asking why.